It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly.

Adding and/or updating your pages with header tags, i.e. adding properly structured sub-headings to the pages on your website.

Updating the text on the pages of your website. This includes adding keywords, keyword variations, and structuring the text properly. Part of this may involve re-writing the content to make it more appealing both to users and to Google.

Optimising page titles because Google displays page titles on its search results pages. To get the best results, they should be properly structured.

Adding and/or updating meta descriptions. Google often uses meta descriptions on its search results pages – they are the two lines of text that describe each of the links. Google says it doesn’t use meta descriptions as a ranking factor, but it does use click-through-rate. In other words, it helps your rankings in Google when users click on links to your website. The meta description of each of your website’s pages can help increase the number of clicks you get, providing they are properly written and structured. In other words, meta descriptions do help with SEO even though they are not a ranking factor.

This involves ensuring your website is responsive, so it displays properly on mobile devices. This is crucial, and its importance will only increase the more people use mobile phones to search on the internet. Google has two policies that will negatively impact your website if it is not responsive. Firstly, unless your website is mobile-friendly, it won’t show your website on search results pages when the user searches using a mobile. Secondly, Google now has a mobile-first indexing policy. This means it checks and analyses the mobile version of your website before it looks at the desktop version. If your website doesn’t function properly on mobile devices, the results you get will be limited.

Updating Schema helps google spider to crawl

Speeding up and optimising the page load time of your website. Speed has always been important to Google plus it has data that shows user dissatisfaction with websites that take more than a second or two to load. Our SEO Auckland services include analysing the speed of your website and making recommendations on how it can be improved. Our development team can even implement those improvements if you choose